SKP Eco-Friendly Advertising: Promote Your Brand Sustainably
Are you a business looking to promote your brand? Or perhaps you are a small business looking to build up your brand awareness and recognition. Regardless of the reasons behind why you are looking for advertising solutions, there are many ways to do so. But nothing is as cost-effective and successful as advertising with us.
Among a growing number of industries and people, sustainability has grown to be a priority initiative for long-term strategy and investment. It has also become one of the crucial factors when individuals decide what and where to spend their money. In a survey conducted in 2017, 88 per cent of consumers stated that they would support brands that play their part in being eco-friendly.
How advertisers are being held accountable
Advertising accounts for at least 5 to 6 per cent of the global CO2 emissions. While print advertising in the form of flyers, brochures, and posters consumes huge amounts of paper, digital marketing solutions are not exactly any less resource-taxing.
Despite many advertising businesses now making a switch to energy-saving solutions, it is unavoidable that such change still involves significant amounts of transmitted data that consume a considerable amount of energy. With that in mind, many brands and businesses are turning to market responsibly through green marketing, ensuring that every step of their advertising process is sustainable.
As brands, this shift in era opens up new doors to make the sustainability of our businesses more tangible, promoting aspirations and social norms for lifestyles that are fine-tuned towards environmental consciousness.
Biodegradability and recycling are probably two of the most searched topics regarding sustainability – and they are examples of how we can enable our customers to understand ecologically sound consumerism, turning that into a habit. Brands and businesses can assure their customers that they are ensuring sustainability in their marketing solutions. Marketers can utilise the power of creative storytelling to influence consumers that going green does not need to be complicated.
How SKP’s eco-friendly advertising can help
SKP is one of Singapore’s largest suppliers for sustainable food packaging. Combined with our custom-printed food packaging services, you can stay ahead of the advertising clutter and put your brand in your customers’ hands with our sustainable bags (AdsPak) and eco-friendly disposable cups (AdsCuppa).
Both AdsCuppa and AdsPak are advertising services that utilise our current range of sustainable packaging options. For example, with AdsCuppa, we combine the power of our EcoVue cups and our customised printing services to market your brand. EcoVue is our revolutionary line of plastic cups utilising the latest green technology, BioTransformation, allowing them to be 100% biodegradable.
With the addition that all our manufacturing facilities are powered by solar, our AdsCuppa is even more environmentally friendly. At the end of the day, we ensure the sustainability of your brand and our products right from the start till they land in your customers’ hands. Your brand will not only be exposed to many wherever your customers go but you will also be known as an eco-friendly business.
The benefits of SKP’s eco-friendly advertising solutions (AdsCuppa/AdsPak) include:
Wide reach: Wherever your customers go, people are going to be able to see your brand in their hands.
Cost-effective: More affordable than traditional above-the-line marketing channels and distinct from digital advertising.
High engagement rate: With the possibility of adding QR codes to your design, customers and potential ones can interact with your brand while carrying the product.
Long exposure: Customers will be exposed to your brand for at least half an hour, which boosts the development of brand recall.
Non-intrusive: Boost the trust and reliability of your brand through subtle advertising that is not jarring, making advertising pleasant.
No wastage: Not only are they recyclable, but they are also 100% biodegradable.
Conclusion
Brands and businesses need to make an intentional effort to step up and be aware of what consumers expect of them in terms of sustainability.
In the long run, sustainable advertising is not just about offsetting your carbon footprints, but also finding ways to reduce it. You can begin your sustainable advertising journey with SKP in three straightforward steps:
Define your target demographic and audience.
Pick from our reliable and extensive distribution network the most suited geographical location.
We will quote you the cost of production and launch depending on the design and duration of your promotional campaign.
Contact SKP today. Together, we can grab hold of the possible opportunities, creating a world where advertising and marketing catalyse positive social and environmental impact.